Irresponsible marketing?

While tapping away at my keyboard with Classic FM on in the background, an advert catches my ear. Now, lots has been written about the broad subject of this ad, in this case the selling of 20 cans of Stella Artois at the bargain price of £8.99. The wrongs and rights of such pricing has been debated widely. But it was the next part of this Sainsburys ad which really, in my opinion, took this sort of advertising to a new low: "Kick the pub into touch and scrum down to your house to watch the rugby." Not content with flogging Stella at 45p a can, this supermarket is now adding insult to injury by suggesting we cut out the pub altogether and invite our mates round to our house instead! An end to the practice of cut-price alcohol in supermarkets will help so many problems - not least ads like Sainsburys'.